When We're Ready to Start Your Project
Honest answer? We don't take on unlimited projects at once. Our small team focuses on doing a few things really well instead of spreading ourselves thin across dozens of clients. Right now, we're looking at start dates in late summer 2025 for new brand identity work. If you need something sooner, we'll tell you upfront and can recommend others who might have earlier openings.
How Our Schedule Actually Works
We limit ourselves to three active brand projects at any time. Sounds restrictive, but it's the only way we can give each client the attention they deserve. When you're working with us, you're not competing with twenty other projects for our time.
Most brand identity projects take us 8-12 weeks from kickoff to final delivery. That includes discovery meetings, strategy work, design iterations, and all the technical setup. We don't rush through this because we've learned that good brand work needs time to develop properly.
What Affects Our Availability
Several factors influence when we can start your project. Being transparent about these helps set realistic expectations from the beginning.
Current Workload
We check our capacity weekly. Sometimes a project finishes early and opens a slot. Sometimes unexpected complexity means we need to extend our timeline. We update availability status on the first Monday of each month.
Project Complexity
A simple brand refresh takes less time than building a complete identity system from scratch. During initial conversations, we'll estimate your project scope and can give you a more accurate timeline based on what you actually need.
Team Bandwidth
Our design lead handles strategy and creative direction on all projects. When she's fully committed to three projects, we can't take more regardless of developer availability. It's about maintaining quality, not maximizing revenue.
Seasonal Patterns
January and September are typically busier as companies plan new initiatives. Summer months sometimes slow down, though not always. We've had fully booked Augusts and quiet Februarys. Business rhythm isn't as predictable as we'd like.
Getting on Our Schedule
We don't do formal contracts until after we've talked through your needs and confirmed we're a good fit. The process is pretty straightforward once we both decide to move forward.
Initial Conversation
Send us your project details. We'll respond within two business days with our current availability and whether your timeline matches ours. If we're booked, we'll suggest alternatives or a waitlist option.
Discovery Call
If timing works, we schedule a 45-minute video call to discuss your business, brand challenges, and what success looks like. This helps us estimate scope and confirm we can deliver what you need.
Project Booking
When we agree on scope and timeline, we send a project proposal with deliverables, schedule, and pricing. A 40% deposit secures your start date. The remaining balance splits across project milestones.
Want to Check Current Availability?
Drop us a message with your project timeline and we'll let you know where we stand.
Get in Touch
Brienne Gallagher
Brand Strategy Director
Solveig Østergaard
Lead DesignerWhy We Keep Things Small
We tried scaling up a few years back. Hired more people, took on more projects, looked successful on paper. The work suffered. Clients got less attention. Our team was stressed. We made decent money but weren't proud of what we delivered.
So we scaled back down. Now it's just our core team handling everything from strategy through design and implementation. Projects take the same amount of time, but the quality is consistently better. Clients get direct access to the people doing the actual work.
This means we turn away projects sometimes. It means we can't accommodate every timeline request. But the brands we do build? They're ones we're genuinely proud to show. That matters more to us than maxing out our calendar.
If you're flexible on timing and like our approach, getting on our schedule is usually just a matter of planning ahead a bit. We're worth the wait if our style matches what you need.
Typical Project Timeline
Every project is different, but this gives you a realistic sense of how long things take from start to finish. We don't cut corners on the parts that matter.
Discovery & Strategy
We dig into your business model, competitive landscape, and target audience. This phase includes stakeholder interviews, market research, and strategic positioning work. Can't skip this part without compromising everything that follows.
2-3 weeksConcept Development
Creating initial design directions based on strategy. We usually present three distinct concepts with rationale for each. Includes logo explorations, color systems, and typography selections. This is where the visual identity starts taking shape.
3-4 weeksRefinement & Testing
Taking your chosen direction and developing it fully. We test the identity across different applications, refine details, and create usage guidelines. Involves several review cycles to get everything right.
2-3 weeksDelivery & Implementation
Final file preparation, brand guidelines documentation, and technical setup. If we're building your website too, that work happens in this phase. Includes training on how to use your new brand assets correctly.
1-2 weeks